The Denny’s catalogue is a great project we get to work on every year. Although the actual print production may only span a couple of weeks, alot goes into the planning of the catalogues and we use our expertise to advise on format sizes to ensure that we can maximise the production efficiencies but also work within the postal restrictions, therefore offering the maximum postal discounts and bring the project in on budget.
“Denny's Uniforms rely on their catalogue as the mainstay of their marketing and advertising campaign in their industry of corporate clothing to the Hospitality industry . It is imperative that we achieve a cost effective product that is targeted correctly to each of our customer bands. Symbian have been instrumental in getting our one catalogue produced in two sizes and 6 variations which allows us to have a product correct for each market and at an economic printing and mailing cost. This process requires attention to detail and accuracy which Symbian provides.”
Nick Jubert, Managing Director at Denny's Brands