Symbian Distribution Analysts

Symbian Distribution Analysts is a new service with which we aim to increase magazine publisher sales, reduce both risk and spend plus make magazines stand out from the crowd. Our expertise will assist in the following areas:

Newstrade 3rd Party Distribution

• Assist in the appointment of a financially robust and effective 3rd party distribution company, advise on contract remit agreement for UK and export distribution
• Prepare newstrade launch document
• Manage all aspects of the newstrade launch process
• Review quality of newstrade sales briefs documentation
• Checking and signing-off recommended launch supply figures
• Attend meetings with distributor

Retail

• Work with distributor to formalise trade marketing plan ensuring it is implemented successfully
• Ensure all Retail National account managers are fully aware of titles objective
• Accompany distributor if required to retail multiple buyers presentations
• Explore opportunities to support acceptance into new retail groups to include exclusive

Promotional offers

• Make recommendation on retail promotional budgets
• Examine cost effectiveness of the retail spend vs return
• Agree target retail multiple groups listing objectives in line with range review timetables
• Analyse availability, sell-outs and handling at retail multiples
• Analyse weekly Epos data from key retail multiple groups to assist in forecasting
• Agree timing on information flow to support all issue scheduled in 2010
• Agree and sign-off budgets for supply and sales by retail multiple group
• Attend meetings with retail buyers as and when required

Wholesale

• Analyse suggested print orders, provide figure in line with budgets
• Agree target supply, copy sales and sales efficiency for all issues
• Agree and monitor how supplies will be being targeted and developed with distributor
• Review unsold levels impact on early returns, 100% returns, wastage at individual wholesale houses
• Measure sales efficiency performance vs. sectors/ competitors to improve overall cost effectiveness

Specialist/Non Traditional Outlets

• Review opportunities to expand distribution to new outlets, to include supplied by Dawson Media, DLT, Gold Key Media, Media on the Move

Other

• Provide assistance on front cover, added value, cover-mounts
• Export strategy-review opportunities for overseas distribution, local selling price
• Audit monthly payments from distributor payments