If everything isn’t black and white, I say, ‘Why the hell not?

June 7th, 2018 by
quote by John Wayne
 

Sometimes it’s best to keep it nice and simple. A well designed piece of Black and White print can carry maximum impact when used big and bold.

Our client wanted to mail out a promotional piece for an upcoming event. They had already designed the main piece, but for maximum impact we suggested they personalise the cover with the customers name.

Using high quality digital technology we were able to do this and reverse the customers name out of rich black ink, so that it was captured within the main design of the piece to give that Wow factor!

For the envelope, we suggested a black offset envelope to match the internal piece which would need to be addressed. Now normally when using a dark coloured envelope you would have to apply a white address label and white PPI label to the envelope to ensure legible for the postal service, however we felt this might make the mail piece look less bespoke, and we really wanted to offer something a little different so that when it landed on the recipients desk, it really stood out and would be intriguing.

 

We therefore set about speaking with a couple of suppliers about using white ink and ran a flat sheet trial on the stock to check the feasibility. We knew the addressing field wouldn’t be an issue, but we were concerned over replicating the Indicia at such a small size in white ink which would mean there would be some very fine reversed out areas to create the fine black lines especially printing on uncoated material. We were actually surprised how well it did replicate and therefore allowed us to continue this method for the actual production. For the envelope we printed in white ink using a digital Ricoh c9110 and then a HP Indigo for the main booklet.

The items were printed and finished and then had to be hand matched and enclosed as both the envelope and internal booklet were personalised. The product was then mailed out on schedule and our customer was really delighted with the end product and the impact it had.

The print campaign formed part of their overall marketing strategy for promoting their Lighting event which was being pushed heavily on Social Media too, so the combination of both channels meant a much higher engagement and response to their event.

So if you have already have an idea, or would love some fresh ideas on how print can help promote your business, be sure to get in contact with us. We are passionate about Print & our Customers too, and really love a challenge.

Getting A Cold Isn’t All Bad News

March 12th, 2018 by

The temperature may still be a little chilly outside, but you can’t beat a good COLD FOIL embellishment to enhance your print and stand out from the competition. Take a look at some of our recent promotional work that uses this very effective and engaging print technique that used to only be associated with specialist packaging.

When one of our customers came to us last year with a copy of an Italian magazine they had picked up with a printed Mirror board foiled cover and said “We would love something like this for our Magazine ”, we went the extra mile and found an even better solution for them.

Our’s was far less expensive to produce, gave a superior result and allowed them to be much more creative with their design ideas whilst keeping within their brand guidelines.

It’s flexibility allows the foil to be put down on all or any part of the paper sheet, giving endless possibilities and effects.

The foil is then overprinted in 4 colour process or pantone colours, which opens up a full spectrum of coloured foil embellishments, allowing unlimited colour foil possibilities all on the same sheet.  Another benefit of the cold foil is that any white or opaque areas of the sheet are not foiled at all, so there is no need to screen print or use special white u/v inks, like you would with overprinting Mirror Boards.

The result of printing a combination of part foil, part paper really allows images to ‘pop’ and also maintains brand guidelines.

The level of fine detail is absolutely astonishing, we can lay down very thin amounts of foil if required and even tint percentages of foil, combined with excellent print registration to give you the ultimate effect and add value to your print.

Unlike using a pre-foiled product like Mirror board, we can choose almost any coated stock to apply the cold foil to, in a wide range of paper weights too.

Speed of production is fast, as the foil is laid down and printed in the same pass, so it takes no longer than a conventional print job, so unlike hot foiling, the process isn’t going to take any longer and again unlike hot foil, you can feature a range of coloured foils without additional time for producing multiple dies or the costs associated with that.

The foiled sheets look fantastic just as they are, but add a Matt lamination, Anti Scuff or Soft touch lamination and it really adds an additional value and protects the product.

Like we said, no longer is this type of product only available to the packaging industry, it’s available to use for your magazines, catalogues, flyers, stationery and any kind of marketing collateral you and your creatives can think of and given our hands on experience, we will be able to advise you on how to achieve the best results. So go ahead and pimp up your print.

If you have an enquiry or want to us to send you some free samples, please get in touch.

They soon cottoned on to our T-shirts

January 2nd, 2018 by

160 Printed T-Shirts in 5 different sizes needed for a launch event in 4 days – No Way, yes WAY!.

We quickly cottoned on to their desperate need and got the T-shirts sourced and underway all for less than £7 per printed shirt.

Using our expert promotional outsourcing team we quickly found a supplier willing to take up the challenge and together we set to work.

We were not able to use dye sublimation print, as the required design was grey on black t-shirts which would have meant bleaching the area then looking to match a print to Pantone cool Grey. Instead we went for direct to garment digital printing, which allows the ink to form part of the garment rather than being printed on top, so the print feels soft and stretches with the shirt.

The T-Shirts were also printed using 100% biodegradable, water-based organic inks that consists of white + CMYK & just to Top it off, we actually delivered with all within 3 days from receipt of artwork.

So if you need any promotional t-shirts or garments printed or supplied, don’t get hot all under the collar, let us take the stress away, and give us a shout.

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