The temperature may still be a little chilly outside, but you can’t beat a good COLD FOIL embellishment to enhance your print and stand out from the competition. Take a look at some of our recent promotional work that uses this very effective and engaging print technique that used to only be associated with specialist packaging.
When one of our customers came to us last year with a copy of an Italian magazine they had picked up with a printed Mirror board foiled cover and said “We would love something like this for our Magazine ”
, we went the extra mile and found an even better solution for them.
Our’s was far less expensive to produce, gave a superior result and allowed them to be much more creative with their design ideas whilst keeping within their brand guidelines.
It’s flexibility allows the foil to be put down on all or any part of the paper sheet, giving endless possibilities and effects.
The foil is then overprinted in 4 colour process or pantone colours, which opens up a full spectrum of coloured foil embellishments, allowing unlimited colour foil possibilities all on the same sheet. Another benefit of the cold foil is that any white or opaque areas of the sheet are not foiled at all, so there is no need to screen print or use special white u/v inks, like you would with overprinting Mirror Boards.
The result of printing a combination of part foil, part paper really allows images to ‘pop’ and also maintains brand guidelines.
The level of fine detail is absolutely astonishing, we can lay down very thin amounts of foil if required and even tint percentages of foil, combined with excellent print registration to give you the ultimate effect and add value to your print.
Unlike using a pre-foiled product like Mirror board, we can choose almost any coated stock to apply the cold foil to, in a wide range of paper weights too.
The Benefits of Cold Foil compared to pre-metallised boards are as follows:
- Just the thin foil layer is glued on the cardboard, not the carrier.
- Foil is only present in the areas where they are needed for the design
- Cold foil as a spot coverage printing means, no need to print white ink on top for lettering, or to make the 4 colour printing opaque
- A very fine level of detail in foil can be achieved
- No use of UV inks or UV varnish is required
- No disruption in the cardboard recycling process by avoiding plastics on the surface
- This type of foil weighs less
- From plain paper, to a finished printed and foiled product, all in one single machine pass
(Figures based on a 40% coverage of foil)
click on image to enlarge
Speed of production is fast, as the foil is laid down and printed in the same pass, so it takes no longer than a conventional print job, so unlike hot foiling, the process isn’t going to take any longer and again unlike hot foil, you can feature a range of coloured foils without additional time for producing multiple dies or the costs associated with that.
The foiled sheets look fantastic just as they are, but add a Matt lamination, Anti Scuff or Soft touch lamination and it really adds an additional value and protects the product.
Like we said, no longer is this type of product only available to the packaging industry, it’s available to use for your magazines, catalogues, flyers, stationery
and any kind of marketing collateral you and your creatives can think of and given our hands on experience, we will be able to advise you on how to achieve the best results. So go ahead and pimp up your print.
If you have an enquiry or want to us to send you some free samples, please get in touch