Making Online Consumers Feel Special

April 29th, 2019 by

As online consumers, we are certainly spoilt for choice when it comes to selecting a retailer to part with our hard-earned cash. However, for me it’s very hard to differentiate between a lot of retailers and ultimately I’ve always bought on price, brand trust,  and speed of delivery. The transactions, have been somewhat boring and impersonal, even when I’d though I had bought something exciting. That was up until now.

I’ve finally found an online retailer with a like-minded sense of humour. After quite a few years of online shopping under my belt, although very very convenient, it’s always lacked that interaction of a face to face shop purchase and the whole buying experience has been somewhat dull.

If I could write a fun order confirmation and then a subsequent order update; this retailer has nailed exactly the type of thing I would love to do to try and make the consumer feel important and brighten up the purchasing experience. Yes, it’s a little OTT and maybe a tad cheesy, but it certainly made me smile and I still felt important about my purchase. Let’s hope the product arrives safely and it lives up to expectations (and no, I’m not telling you what I bought – I don’t want any BIG data stored about me!) , but in the meantime, it’s been the most fun £15.00 I have ever spent online and I will be looking to trial this type of communicated response to some of our own customers here at Symbian to see what sort of feedback we get.

Online retailers take note. It costs you nothing to make your customers feel special and in my opinion goes along way to build on that brand loyalty and add that personal touch, even if it’s through automated response communications.

For anyone that wants to place an order with us this month, I will try extra hard to make you feel extra extra special, I promise 😊.

Anyone for Croissants?

January 17th, 2018 by

Utilising our Symbian printed calendar today, I noticed its refers to Croissant day on the 31st January. It made me realise that I’d not had any breakfast, but that’s another matter entirely!

So I thought I’d google it, as you do, and I’m quite shocked to find out that they aren’t French in origin, they’re from Austria! (So food historians say). Apparently the Kipferl is the mighty Croissants ancestor. Not that I mind, both are equally as delish.

That being said, I also noticed that Croissant day is the 30th January according to the time and day website, not the 31st as our calendar states.

Shock horror; can it be true, that we “Symbian” have mislead our very own customers as to when they should consume their beloved Croissants?

Fear not, as much as it’s not really possible to update our printed calendar, we have now informed you that you can consume the croissant on both the 30th and the 31st January. So why not drop us a line if you see any other mistakes (assuming Rachael doesn’t spot them first!) or should you want a calendar to find a mistake email: you missed one reference Calendar with your name and address and well pop one in the post to you.

And look on the bright side, thankfully our design team chose Croissant day. . . the 1st February is work naked day! Dear lord the mind boggles!

(Taken from: Time and Date )

Post Categories

Recent Posts

Symbian Print aims to deliver a regular flow of advice and inspiration in the print industry. Offering unique resources, the latest insight and informative tutorials on the latest trends and developments in global print game.