quote by John Wayne
Our client wanted to mail out a promotional piece for an upcoming event. They had already designed the main piece, but for maximum impact we suggested they personalise the cover with the customers name.
Using high quality digital technology we were able to do this and reverse the customers name out of rich black ink, so that it was captured within the main design of the piece to give that Wow factor!
For the envelope, we suggested a black offset envelope to match the internal piece which would need to be addressed. Now normally when using a dark coloured envelope you would have to apply a white address label and white PPI label to the envelope to ensure legible for the postal service, however we felt this might make the mail piece look less bespoke, and we really wanted to offer something a little different so that when it landed on the recipients desk, it really stood out and would be intriguing.
We therefore set about speaking with a couple of suppliers about using white ink and ran a flat sheet trial on the stock to check the feasibility. We knew the addressing field wouldn’t be an issue, but we were concerned over replicating the Indicia at such a small size in white ink which would mean there would be some very fine reversed out areas to create the fine black lines especially printing on uncoated material. We were actually surprised how well it did replicate and therefore allowed us to continue this method for the actual production. For the envelope we printed in white ink using a digital Ricoh c9110 and then a HP Indigo for the main booklet.
The items were printed and finished and then had to be hand matched and enclosed as both the envelope and internal booklet were personalised. The product was then mailed out on schedule and our customer was really delighted with the end product and the impact it had.
The print campaign formed part of their overall marketing strategy for promoting their Lighting event which was being pushed heavily on Social Media too, so the combination of both channels meant a much higher engagement and response to their event.
So if you have already have an idea, or would love some fresh ideas on how print can help promote your business, be sure to get in contact with us. We are passionate about Print & our Customers too, and really love a challenge.
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